We strongly believe it's worth the effort - and many researchers we've worked with agree with us.
If you're a busy person, you won't want to waste time reading a long-winded answer, so let's be brief:
- Media coverage raises your profile internally, which can only help when you want to argue for more of your time to go on research.
- Media coverage raises your profile externally, including with funders. Research councils love to see their research out in the media.
- Some researchers use press cuttings of coverage they've gained to support new funding bids - and these are researchers with a successful track record in getting their work funded.
- Media coverage - particularly in trade and technical publications - can get you noticed by potential industrial or other external collaborators or funders, which could help get the next project off the ground.
- You might enjoy it ....
