Even the most reluctant researcher can quickly see the benefit of publicising their work and few can ignore the increasing pressure to disseminate as widely as possible.
Key benefits of profile raising
- Increasing the profile of your research will also help awareness of your institution or research centre
- Greater individual profile can help career progression
- Funding bodies are increasingly calling for demonstration of impact - what better way than through the media
- The specialist or trade press can provide opportunities for new relationships and collaborations within your area of expertise or in other disciplines
- Stimulating industry awareness through the trade and specialist media can lead to greater knowledge transfer, consultancy and partnership opportunities with industry
- Increased public engagement opportunities
- Media work within the life of a project - and what might happen as a result of going public - can create impact in itself
Some academics are wary of getting involved with the media for fear their research will be 'dumbed down' or misrepresented.
In fact, this rarely happens as most journalists are very knowledgable in their specialist field. While we can't actually control what journalists write, we work hard to ensure fair coverage and always ensure the information we're providing to the press is accurate.
A quick look at our press releases provides evidence of our skill at translating complex information into accessible and punchy copy without sacrificing accuracy.
We make sure the researchers we're working with are happy at every stage of the process. And we choose carefully which outlets we send press releases to, with the aim of ensuring research is treated responsibly.
We can work directly with groups of researchers on collaborative projects which span multiple institutions, or with faculties and research centres within one university. We also work for in-house press teams, providing extra capacity or taking on specific projects which fall outside their core activities.
