Many university press teams work flat out and just can't handle every PR opportunity, so that's where we can help out.
We don't see ourselves as an alternative to your own press office, more as an extension to their team. Many in house press offices are so busy doing the day to day stuff - dealing with press enquiries, emergency or crisis situations or the general corporate PR - that they simply don't have the capacity to handle other PR. Sometimes PR for one-off events or projects, copywriting for corporate publications or websites or promoting all the research projects going on in a university are just beyond their physical capacity - much as they'd love to help.
Where we work with universities or other organisations, we always liaise closely with the in house press or communications team even if not contracted directly to them, to ensure that our work fits in with corporate styles and guidelines and that we can help to lighten their load.
Often our work can have added value across an organisation, with press releases, case studies, articles or photography reused on websites, for corporate magazines or other publications.
So speak to your press office - but if they say they'd love to help but just don't have the time to do it, then give us a call.
