Broadcast media training for researchers

Essential broadcast media skills

Microphone ready for interview

Mainstream broadcast media coverage can be an effective route to impact, delivering important messages direct to new audiences, raising the profile of your research and positioning your expertise.

This practical half-day media training workshop will give hands-on experience of what’s involved, and of how to prepare and conduct radio interviews with confidence.

Delivered in small groups, it will help academics understand and find the angle in their research that will be interesting and exciting to journalists and to the audiences they serve.

COURSE LENGTH

Half day

GROUP SIZE

1 - 8

FORMAT

In-person training

Who should attend?

  • Those looking to gain experience of broadcast media interviews or improve their interview technique.

  • Those willing to look at their work from the ‘outside in’ and to find the potential in it for reaching a non-academic audience beyond the campus.

  • Researchers from PhD level onwards.

What to expect

  • An overview of what journalists are looking for in an ‘academic’ story

  • A discussion of your research and of what elements will be interesting to a lay audience

  • Advice on choosing your key messages

  • Tips on how to modify the angle you take, or the language you use, to make your research more accessible

  • A discussion of interview techniques and pitfalls to avoid

  • Practical experience of a one-to-one interview on your research, with feedback.

What you’ll learn

  • How journalists interpret stories for given demographics and audiences

  • What’s involved behind the scenes at radio stations

  • How to spot the media potential in a project, publication or event

  • What questions are likely to be asked – and what is likely to be overlooked, ignored or cut

  • How to prepare for, and conduct, a radio interview

  • The pros and cons of live versus pre-recorded interviews

  • Tips to ensure your key messages aren’t lost

  • How to improve your presentation and delivery for media interviews

  • How to have fun being a “go-to expert” on your specialism.

What research teams say about our workshops:

  • I thought these sessions were excellent and the attendees got a lot out of them. Being given the opportunity to put the presentation information into practice and receive informed feedback from people who know what they’re talking about is invaluable.

    DR ALYX MATTISON
    RESEARCH AND IMPACT SUPPORT OFFICER, UNIVERSITY OF BRADFORD

  • Excellent session, slides were very simple and clear to understand and both presenters were great communicators.

    DELEGATE ON INTRODUCTION TO COMMUNICATING YOUR RESEARCH

  • Very practical and challenging advice on how to start off in this game of writing for non-academics.

    DELEGATE ON OUR WRITING FOR LAY AUDIENCES WORKSHOP

  • Inspiring as directly relevant. Very hands on and delivered by professionals who shared their expertise and gave specific and practical advice to every delegate.

    DELEGATE ON OUR WRITING FOR LAY AUDIENCES WORKSHOP

  • Campus PR has vast experience of working with many institutions to achieve the best coverage for their research and this experience shone through with our one to one training sessions. I felt engaged immediately and could feel my confidence growing as each session developed.

    MARK THOMPSON, MEDIA RELATIONS MANAGER
    UNIVERSITY OF BRADFORD

  • Being able to spend time with individuals who have so much experience and success in higher education communications is a great opportunity for anyone starting out in the sector and I would thoroughly recommend they take up the opportunity.

    JENNY WATKINSON, MEDIA RELATIONS OFFICER
    UNIVERSITY OF BRADFORD

  • The training really helped me to think about better techniques to aid in producing the best story. Definitely worthwhile!

    LAUREN ASHTON, MARKETING & COMMUNICATIONS OFFICER
    UNIVERSITY OF SHEFFIELD

  • The training was very helpful and I’ve been using the concepts to rewrite some of my work (funding applications, articles, presentations, even emails). This workshop was far more engaging than similar sessions that I’ve attended.

    DELEGATE ON OUR WRITING FOR LAY AUDIENCES WORKSHOP

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Rosalind Franklin Institute
University of Bradford
Bangor University
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University of Leeds
Aston University
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Book this workshop

Enquire about group training.

Say hello!
Say hello!

Email us:
hello@campuspr.co.uk