Training for communications officers

Introduction to research communicatons

Gaining media coverage of research is a powerful way to promote the strengths and expertise of your academic staff and raise your institution’s profile. However, publicising research brings particular challenges.

This course will help you to be more confident in how to spot the newsworthiness of research, understand academic papers, ask the right questions of the researcher, navigate the politics of working alongside funders and collaborators, and produce accurate and effective press releases.

COURSE LENGTH

3 hours

GROUP SIZE

1 - 8

FORMAT

Online / In-person

Who should attend?

Press officers new to the HE sector or to research PR, communications or marketing staff tasked with sourcing research-related stories.

What to expect

Understanding of the particular challenges involved in Research PR.
An insight into the peer review process.
Guidance on how to spot the story from research papers.
Tips on conducting a research interview.
Practical exercises.
Group discussions and hand-outs.
Advice and information to put the skills learned into practice.

What you’ll learn

What makes a newsworthy story for different audiences.
How to find key information to develop the story.
How to get the best information possible from the researcher you’re interviewing.
What unspoken etiquette is needed when dealing with co-authors, journals and other stakeholders.
Principles of constructing news releases and pitches.
What additional supporting materials would strengthen the story.
Who could supply quotations to strengthen your story.
How to secure the necessary approvals and end up with a great release.
How to reduce the risk of research being misrepresented or misreported.
How to deal with a journal’s publication policies and manage embargoes.

What research teams say about our workshops:

I thought these sessions were excellent and the attendees got a lot out of them. Being given the opportunity to put the presentation information into practice and receive informed feedback from people who know what they’re talking about is invaluable.

DR ALYX MATTISON
RESEARCH AND IMPACT SUPPORT OFFICER, UNIVERSITY OF BRADFORD
Excellent session, slides were very simple and clear to understand and both presenters were great communicators.

DELEGATE ON INTRODUCTION TO COMMUNICATING YOUR RESEARCH
Very practical and challenging advice on how to start off in this game of writing for non-academics.

DELEGATE ON OUR WRITING FOR LAY AUDIENCES WORKSHOP
Inspiring as directly relevant. Very hands on and delivered by professionals who shared their expertise and gave specific and practical advice to every delegate.

DELEGATE ON OUR WRITING FOR LAY AUDIENCES WORKSHOP
Campus PR has vast experience of working with many institutions to achieve the best coverage for their research and this experience shone through with our one to one training sessions. I felt engaged immediately and could feel my confidence growing as each session developed.

MARK THOMPSON, MEDIA RELATIONS MANAGER
UNIVERSITY OF BRADFORD
Being able to spend time with individuals who have so much experience and success in higher education communications is a great opportunity for anyone starting out in the sector and I would thoroughly recommend they take up the opportunity.

JENNY WATKINSON, MEDIA RELATIONS OFFICER
UNIVERSITY OF BRADFORD
The training really helped me to think about better techniques to aid in producing the best story. Definitely worthwhile!

LAUREN ASHTON, MARKETING & COMMUNICATIONS OFFICER
UNIVERSITY OF SHEFFIELD
The training was very helpful and I’ve been using the concepts to rewrite some of my work (funding applications, articles, presentations, even emails). This workshop was far more engaging than similar sessions that I’ve attended.

DELEGATE ON OUR WRITING FOR LAY AUDIENCES WORKSHOP

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Book this workshop

Enquire about individual or group training.

Say hello!

Email us:
hello@campuspr.co.uk

Training for communications officers

Introduction to research communicatons

I thought these sessions were excellent and the attendees got a lot out of them. Being given the opportunity to put the presentation information into practice and receive informed feedback from people who know what they’re talking about is invaluable.

Excellent session, slides were very simple and clear to understand and both presenters were great communicators.

Very practical and challenging advice on how to start off in this game of writing for non-academics.

Inspiring as directly relevant. Very hands on and delivered by professionals who shared their expertise and gave specific and practical advice to every delegate.

Campus PR has vast experience of working with many institutions to achieve the best coverage for their research and this experience shone through with our one to one training sessions. I felt engaged immediately and could feel my confidence growing as each session developed.

Being able to spend time with individuals who have so much experience and success in higher education communications is a great opportunity for anyone starting out in the sector and I would thoroughly recommend they take up the opportunity.

The training really helped me to think about better techniques to aid in producing the best story. Definitely worthwhile!

The training was very helpful and I’ve been using the concepts to rewrite some of my work (funding applications, articles, presentations, even emails). This workshop was far more engaging than similar sessions that I’ve attended.

Book this workshop