Media and communications training for researchers

Communicating complex ideas with impact

Develop clear messages, reach the right audience, and work confidently with the media

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The media is one of the most powerful routes to increased awareness for research - but the media landscape is becoming ever more diverse and challenging to navigate.

This practical workshop helps participants turn specialist knowledge into clear, audience-focused communications that works across different types of media.

Combining expert guidance with hands-on exercises, attendees will learn how to identify key messages, tailor content for different audiences, and communicate confidently with journalists and non-specialist stakeholders.

It aims to prepare researchers to think strategically, developing ways to talk about their research with integrity and confidence across different forms of media.

COURSE LENGTH

Half day

GROUP SIZE

1 - 8

FORMAT

In-person training

Who should attend?

  • Researchers, specialists and subject matter experts communicating complex topics.

  • Those looking to improve their media interview, presentation and thought leadership skills

What to expect

  • Ways to identify target audiences, the media they consume, and develop key messages that resonate.

  • Guidance on working effectively with journalists and media outlets.

  • Templates and resources to support future communications activities.

Learning outcomes

  • How to identify the right audience for your research story.

  • What makes an effective message and how to simplify complex content.

  • Proven frameworks for structuring stories, articles and presentations.

  • How journalists identify and develop stories.

  • How to prepare for an interview with a journalist and maintain control of key messages.

  • Techniques for writing and speaking for non-specialist audiences.

What research teams say about our workshops:

  • Excellent session, slides were very simple and clear to understand and both presenters were great communicators.

    DELEGATE ON INTRODUCTION TO COMMUNICATING YOUR RESEARCH

  • I thought these sessions were excellent and the attendees got a lot out of them. Being given the opportunity to put the presentation information into practice and receive informed feedback from people who know what they’re talking about is invaluable.

    DR ALYX MATTISON
    RESEARCH AND IMPACT SUPPORT OFFICER, UNIVERSITY OF BRADFORD

  • Very practical and challenging advice on how to start off in this game of writing for non-academics.

    DELEGATE ON OUR WRITING FOR LAY AUDIENCES WORKSHOP

  • Inspiring as directly relevant. Very hands on and delivered by professionals who shared their expertise and gave specific and practical advice to every delegate.

    DELEGATE ON OUR WRITING FOR LAY AUDIENCES WORKSHOP

  • Campus PR has vast experience of working with many institutions to achieve the best coverage for their research and this experience shone through with our one to one training sessions. I felt engaged immediately and could feel my confidence growing as each session developed.

    MARK THOMPSON, MEDIA RELATIONS MANAGER
    UNIVERSITY OF BRADFORD

  • Being able to spend time with individuals who have so much experience and success in higher education communications is a great opportunity for anyone starting out in the sector and I would thoroughly recommend they take up the opportunity.

    JENNY WATKINSON, MEDIA RELATIONS OFFICER
    UNIVERSITY OF BRADFORD

  • The training really helped me to think about better techniques to aid in producing the best story. Definitely worthwhile!

    LAUREN ASHTON, MARKETING & COMMUNICATIONS OFFICER
    UNIVERSITY OF SHEFFIELD

  • The training was very helpful and I’ve been using the concepts to rewrite some of my work (funding applications, articles, presentations, even emails). This workshop was far more engaging than similar sessions that I’ve attended.

    DELEGATE ON OUR WRITING FOR LAY AUDIENCES WORKSHOP

Book this workshop

Enquire about group training for your team or institution.

Say hello!

Email us:
hello@campuspr.co.uk

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