Gaining worldwide coverage for a European conference
European Association of Urology
CONFERENCE PRESS & PR
The European Association of Urology is a leading professional organisation dedicated to promoting urological science, education, and clinical practice in Europe and beyond.
It plays a crucial role in advancing urological research, facilitating collaboration, and setting high standards for patient care in the field.
The brief
The EAU’s flagship event is its annual Congress, which brings over 9000 delegates together to discuss the latest developments in the field. Campus PR has been providing the EAU with media support since 2021. We are tasked primarily with gaining mainstream coverage in tier one media for the research presented, to raise the profile of urology amongst the general public and enable easier conversations about these often sensitive subjects.
Our approach
We work with the EAU to identify the most newsworthy research being presented at the conference from several hundred highly-rated abstracts. We interview the researchers and an expert from EAU in that topic, to draw up around 8 press releases which are agreed by all relevant organisations. We send out the releases in advance under embargo to a carefully targeted list of UK and international journalists, following a schedule we design to maximise the chances of coverage. Providing support from the UK, and on site when required, we can respond quickly to media enquiries, providing abstracts and setting up interviews with the researchers.
“We very much enjoy working with the Campus PR team on the press activities at our annual Congress. We can really rely on their expertise, they just know the drill. They are very flexible and, not unimportantly, also great fun to work with!”
The results
We achieved over 1000 media mentions of research presented at the 2025 Congress in Madrid, which equates to 2.3 billion impressions (opportunities to view).
Our media activity resulted in 36 mentions of the research in tier one media across 42 countries, in the UK and USA predominantly, but also in Spain, India, Brazil, Greece and Taiwan.
The research was also picked up by high quality specialist scientific and medical outlets (both clinician and patient facing) and was syndicated to general news sites. Thanks to coverage by major news agencies, including Reuters and PA, wider coverage was also gained in regional and second tier media, particularly across the USA and UK.
Get in touch with us today to explore how we can support your research communications.
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