From abstracts to international news: Goldschmidt 2025’s media success

The brief

For the Goldschmidt2025 Congress, held in Prague, the European Association of Geochemistry wanted to ensure the most newsworthy research reached international audiences well beyond the scientific community. For the team at Campus PR & Communications, the challenge was to identify the most compelling stories from hundreds of detailed scientific abstracts, repackage them as media stories, and secure high-quality, global coverage.

Our approach

Working in close collaboration with the Goldschmidt’s team of academic advisors, our team followed a five-point plan:

1. Abstract review: Reviewed abstracts and interviewed researchers to select the seven most impactful stories with potential for media appeal. We aligned abstracts to key areas of strength in geochemistry research and topical science news.

2. Story development: Developed clear, engaging press releases covering topics from volcanic eruptions triggered by melting glaciers, to fig trees that lock carbon dioxide into stone.

3. Media planning: Targeted press releases to international science, climate, agriculture and other specialist outlets alongside major news agencies. We tailored outreach to key media in the countries where the research originated.

4. Collaboration: Coordinated with researchers’ home institutions to amplify coverage via local media and their own channels.

5. Distribution and monitoring: Distributed releases and provided responsive media liaison between journalists, the Congress team and researchers before, during, and after the event.