Putting Europe’s prostate cancer screening research on the front page

The brief

The EAU’s flagship event is its annual Congress, which brings over 12,000 delegates together to discuss the latest developments in the field. Campus PR has been providing the EAU with media support since 2021. We are tasked primarily with gaining mainstream coverage in tier one media for the research presented, to raise the profile of urology amongst the general public and enable easier conversations about these often sensitive subjects.

Our approach

In 2026, the annual congress was in London. We focused several of our stories on new European evidence to support the rollout of prostate cancer screening programmes, at a time when the UK Government was consulting on evidence before making a decision for the UK.

We worked with the EAU to identify the most newsworthy research being presented at the conference from several hundred highly-rated abstracts. We interviewed the researchers and an expert from EAU in that topic, to draw up around 6 press releases and an exclusive feature pitch to a UK national newspaper - all of which are agreed by relevant organisations.

We also liaised carefully with EAU leadership and its stakeholders to agree a position on prostate cancer screening, given the complexity of the external environment and EAU’s policy work in this area.

We send out the releases in advance under embargo to a carefully targeted list of UK and international journalists, following a schedule we design to maximise the chances of coverage. Providing support from the UK, and on-site when required, we can respond quickly to media enquiries, providing abstracts and setting up interviews with the researchers.